Fun fact: I tried to get them to hire MISS PIGGY as the Weight Watchers spokesperson — spokespig! Because she would have been AMAZING. But everybody else wanted Jennifer Hudson.

Dowdy middle-aged ladies sitting on folding chairs in a church basement. That’s how people thought of Weight Watchers. Jennifer Hudson elevated the brand for women. We gave the online program a modern vibe with engaging, intuitive graphics — and even the men joined WeightWatchers.com! Signed up from the comfort of their lazy-boy recliners.